Pepsi has taken the reigns as Katy Perry's Part of Me 3D film's big-time sponsor!!
As the fizzy company launches their Live For Now campaign, they will also be releasing A TON of promotional blitz for KtP!!
…and that includes offering fans (like you) the chance to win tickets to her El Lay premiere to see her perform LIVE!! But if you don't win, don't whine about it. Just watch it online! They'll be streaming it live after all.
LeeAnne Stables, Paramount's Worldwide Marketing VP, announced the news, stating:
Pepsi is one of the world's leading brands, and this integrated partnership provides an incredible platform for us to build fan anticipation to see this exciting glimpse into Katy's world when the movie comes to theatres this summer.
Are we surprised Pepsi took such a liking to Katy?? LOL, NOPE!
The sweet soda has found it's way into almost everything music related lately. They'll all about the beats! As music addicts ourselves, we LOVE the campaign!!!
[Image via Adrianna M. Barraza/WENN.]
Tags: business deal, campaign, katy perry, leeanne stables, music, paramount, part of me, part of me 3d, pepsi, premiere