It's all about broadening the brand and appealing to the masses, right!?
After debuting a slew of new channels at their 'brand cast' event in NYC Tuesday, YouTube - owned by Google - enlisted one of the most popular musical artists of our day (Jay-Z) to sing his hit song that features one of the most beloved cities in the world (New York).
Way to think outside the box guys!
The event pitched innovative YouTube-only channels such as WIGS, a network geared toward women featuring programs starring big names such as Julia Stiles and Jennifer Garner.
Watch Jay-Z close the event, performing Empire State of Mind (above).
For such a 'forward thinking' conceptual event, why did Google have Jay-Z perform? He's so 2000 and late!
HAH! Jk, we LOVE Jay, but we would have liked to see a fresher musical act to go along with the theme!