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Jay-Z's Ode To New York Closes YouTube "Brandcast"

| Filed under: Music MinuteJennifer GarnerJay ZYouTube

It's all about broadening the brand and appealing to the masses, right!?

After debuting a slew of new channels at their 'brand cast' event in NYC Tuesday, YouTube - owned by Google - enlisted one of the most popular musical artists of our day (Jay-Z) to sing his hit song that features one of the most beloved cities in the world (New York).

Way to think outside the box guys!

The event pitched innovative YouTube-only channels such as WIGS, a network geared toward women featuring programs starring big names such as Julia Stiles and Jennifer Garner.

Watch Jay-Z close the event, performing Empire State of Mind (above).

For such a 'forward thinking' conceptual event, why did Google have Jay-Z perform? He's so 2000 and late!

HAH! Jk, we LOVE Jay, but we would have liked to see a fresher musical act to go along with the theme!

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3 comments to “Jay-Z's Ode To New York Closes YouTube "Brandcast"”

  1. The Messenger says – reply to this


    The reason JAY Z performed is because his digital magazine lifeandtimes.com is one of the channels rolling out on Youtube.

  2. hallywood says – reply to this


    Well at least he wasn't lip synching but this guy is overrated. Him and Kanye marginal talents at best

  3. Lindsay says – reply to this


    WIGS' shiny new youtube page is up at in case people want to watch trailers (which, trust me, they will!)