Just when we thought things couldn't get any worse over on The Real Housewives of Beverly Hills.
But that wasn't the case!
That interactive 'new media' experience that Viacom has dubbed the MTV O awards, will be back for a third installment of trying to break some musically-related Guinness world record.
For the first O Awards held in April 2011, rapper Chiddy of Chiddy Bang rapped for over nine hours in Las Vegas, breaking the records for Longest Freestyle Rap and the Longest Marathon Rapping.
In October, the O Awards headed to the Roxy Club in Hollywood and were successful in holding the longest-ever dance team marathon.
This year, the OMA's are raring to top Jay-Z's world record for most live concerts performed in multiple cities over a 24 hour period. Jay sets the bar at an impressive 7 cities.
On June 27th, the 24 hours+ livestream event will follow an as-of-yet unnamed band as they try and bus their way through nine cities in the Mississippi delta, pausing to perform a show with different artists at each stop along the way.
What an innovative entertainment concept…we are very intrigued as to how this will all go down!
[Image via WENN.]