Yesterday, news broke on Pepsi’s dealings with Michael Jackson’s estate which allows the not-Coke soda company to use his image for their money-making schemes.
One such scheme is to release collectible Pepsi cans emblazoned with images of Mikey dancing, which will coincide with the 25th anniversary of the multi-platinum Bad album that is arguably one of Jackson’s best. The cans will include scannable tags that will allow consumers access to remixes of his hit song ‘Bad.’
And, it seems dead Michael will be dancing to sell you a MULTITUDE of products in the future! A spokeswoman for Michael's estate has said that while this is the first marketing campaign featuring the King of Pop since his death, it will NOT be the last.
Isn’t it lovely when companies manipulate dead celebs to sell us things?
These dancing cans will hit shelves in China this weekend, and are set to appear in the US sometime this month.
Because it’s a lot easier to make a dead celeb do what you want than a live one! Especial with today's booming hologram business! HAH.
[Image via Pepsi Co..]
Tags: bad 25th anniversary edition, business, campaign, collectable can, company, dancing, death, image, live for now, michael jackson, money, pepsi, tacky