JoBro Joe Jonas hit up the Big Apple yesterday to encourage people to live in the present!
Joe, who was recently named brand ambassador for Pepsi's "Live For Now" global campaign, joined the movement with fellow musicians, Nicki Minaj and Katy Perry!
You may have already seen Nicki's commercial that features her song Moment 4 Life, which launched the campaign on Monday!
In a recent interview, Joe said:
"It seemed like the perfect fit. I like to be spontaneous and want to encourage fans to live for now."
The Jonas Brother has been tweeting pics of him living in the moment and has been inspiring fans to follow along, with the hashtag #livefornow!
The campaign is for Pepsi Pulse, which is described as a social media "cheat sheet" for pop culture, allowing participants to share what's hot at the moment through social networking!
What a great initiative!
We are ALL for living in the moment!!!
Tags: ad campaign, campaign, commercial, interview, joe jonas, katy perry, live for now, nicki minaj, pepsi