The Jersey Shore has used the reality series as a platform for a career in the music industry, a spin-off show, and now, a venture into the liquor business, as he is reportedly preparing to launch is own ready-to-drink vodka cocktail called Remix!
Apparently, he's partnered up with Skinnygirl co-founder David Kanbar, and when the pair brought the product, which is marketed toward pre-gaming and will be available in various flavors, to the Wine & Spirits Wholesalers of America convention in Las Vegas, it sold more cases that day than Frankel's drink has in 18 months!
If it's as big a hit to the public as it was in Sin City, then we anticipate that SOMEONE is about to make some SERIOUS bank!
Looking forward to trying this one out!
Well done, boy!
[Image via WENN.]
Tags: bethenny frankel, cocktail, david kanbar, dj pauly d, jersey shore, las vegas, marketing, pre-game, remix, sales, signature, skinnygirl, spin-off, wine and spirits wholesalers of america convention