THIS PERSON may have won Celebrity Apprentice Sunday, but the network that aired the show lost big time!
The two-hour Celebrity Apprentice finale on NBC, couldn't pull the masses away from ABC's 3-hour broadcast of the Billboard Music Awards.
The BBMA raked in 7.4 million viewers and a 2.7 rating among adults 18-49 — while The Donald's reality show only gathered 6.8 million, and a 2.2 demo score.
These are the lowest ratings for both the award show and the finale.
So… where did everyone go?
Well, 4.6M sports fans watched the NBA playoffs on TNT, 3.9M HBO subscribers tuned in to Game Of Thrones, AND 2.5M followed the feuds on Bravo's Real Housewives of NJ!!
Watch out networks, cable is coming for ya!