Real Housewives? What's The Real Housewives?
Bethenny Frankel is moving on from her cable reality star status to network talk show diva!
Ratings for Bethenny's new daytime chat show may have dropped off a bit at the start, but one thing's clear: over all, the show is a HIT!!
Especially (and most importantly for advertisers) among key demos!
After two weeks in its six cities/markets, Bethenny was up 38% in households from its year-ago time period average. Viewership has surged 100% among women 25-54, 125% among women 18-49 and 133% among women 18-34.
So… it's pretty much a dream for advertisers trying to pawn off romance novels or Spanx! LOL!
It's just a matter of time before this little test run of Bethenny goes picked up nationally!
Tags: bethenny frankel, real housewives, talk show, tv rating, viewership