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Mysterious Advertising Campaign Proclaims 'Hipsters Deserve To Die'

| Filed under: Wacky, Tacky & TrueEtc.

Hipsters deserve to die poster

This advertising campaign should get the attention of just about anyone who comes into contact with it.

Mysterious posters popping up in major cities around the United States declare that hipsters, cat lovers, the genetically privileged and crazy old aunts "deserve to die."

Some are confused by the unusual posters, while others are downright offended. In reference to the "cat lovers" poster, one Chicago woman was quoted as saying, "I think that's very offensive to people who are animal lovers."

We imagine that's the point though. One quick look at the campaign's website URL reveals that NoOneDeservesToDie(.org)! While some are up in arms over the "offensive" nature of the campaign, they may not realize that its goal is to raise awareness for a deadly disease that "doesn't discriminate."

For the few that haven't figured it out yet, it means that regardless of the various labels society slaps on our back, NONE of us deserve to die! The site reads:

"Every year over 160,000 lives are lost to a deadly disease. They didn’t ask for it, but many people seem to think they deserved it. This disease doesn’t discriminate. It affects almost all of us and it’s showing no signs of slowing down. So, what is the killer? You’ll find out soon enough."

The countdown is on. A clock on the site is ticking down until midnight on Thursday when the mysterious killer will be revealed.

If you DO NOT want the big reveal to be SPOILED, do not read any further…

Sources point out that 158,592 Americans died from lung cancer in 2008, so the mysterious disease is most likely lung cancer.

If that's the case, we think this is a pretty clever approach to warning people about the dangers of smoking. If you're getting offended by somebody suggesting that a specific group of people deserve to die, imagine how your body feels when you smoking a cigarette.

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15 comments to “Mysterious Advertising Campaign Proclaims 'Hipsters Deserve To Die'”

  1. 1

    Anti-smoking ads are so stupid to me. They are just shock campaigns, people know the dangers of smoking. If someone wants to smoke they can smoke. Also, if it is lung cancer then it has more to do with just smoking. Lung cancer happens to people who aren't smokers all the time.

    Anyways, I thought maybe this had to do with depression or suicide. Because it also had an ad that said "genetically privileged deserve to die". And the website says nearly everybody is effected by it and the people who have it feel like they deserve it. Like, everyone from the naturally beautiful to the lonely "cat lady" feel like they deserve to die due to their depression.

  2. 2

    hipsters deserve to die- i couldnt agree more

  3. 3

    Re: sick_girl – I thought it had something to do with depression or suicide as well!

  4. Kat says – reply to this


    I think the point was that people seem to think people with lung cancer were "asking for it" or "deserve it" because the smoke, and this campaign was to bring awareness that they still deserve support and sympathy.

  5. 5

    I thought it was ads for Total Rekall, the remake of Total Recall from the 80s.

  6. Me says – reply to this


    You probably don't ever read your comments but not all people with lung cancer are smokers- my sister being one of them. Over 170,000 people with lung cancer are non- smokers.

    I know it was pointless to comment here as you never see these but I feel better about doing my part to let you know.

  7. David Van Patten says – reply to this


    Re: sick_girl – how could you be so stupid. Ever heard of second hand smoking?

    In crowded cities where hundreds puff puff in the streets, it might be their choice but it affects people who never paid a dime to tobacco companies

  8. LillySawko says – reply to this


    This campaign isn't talking about the dangers of smoking exclusively. It's talking about the misconception that someone who has lung cancer MUST be a smoker and therefore deserves to die. You know, sort of how you assumed that because the campaign was about lung cancer, it's an anti-smoking campaign.

    I'm not saying that you are wrong to be anti-smoking. I agree with you that smoking is unhealthy. However, here's an example of what the campaign is all about: my mother, who was NOT a smoker, EVER, died of lung cancer. She was 43 years old. Lung cancer does not discriminate, so neither should you — that is the message of this campaign.

  9. 9

    Re: David Van Patten – Clearly you are too stupid to realize that lung cancer can happen to anyone. Radon gases, asbestos, pollution, genetics are all other causes of lung cancer. It's not as simple as saying "oh you have smelt a cigarette before" then boom lung cancer. There are so many variables, that someone who has never even been near a cigarette can still get lung cancer.
    There are countries that have had strict public smoking regulations for decades, and I can guarantee that lung cancer is still a problem there. Because cancer can happen to anyone at any age at any place no matter the circumstances.

  10. Irene says – reply to this


    you completely failed to understand the campaign. It's not about smoking at all. Smoking is the stigma. People think that all lung cancer can be attributed to smoking and your article including "smoking a cigarette" just perpetuated that. Truth is, 60% of people either quit smoking decades ago or never smoked at all and they still got lung cancer. So whether you smoked, or whether your a hipster or cat lover or crazy aunt, or whether you're a smoker…NO ONE deserves lung cancer. This isn't an anti smoking ad…organizations like support and care for you whether you smoked or not.

  11. Jenene says – reply to this


    Get it straight, Perez! LUNG CANCER IS NOT A SMOKERS DISEASE!!!! This campaign is brilliant and I wish you would do something to stop perpetuating this myth! Anyone can get lung cancer…just ask my mom! OH WAIT, you can't…she was a non-smoker who died from lung cancer!

  12. Lisa says – reply to this


    LUNG CANCER IS NOT JUST FOR SMOKERS OR ANYONE EXPOSED TO SECOND HAND SMOKE!!! And yes I am yelling. I was 35yr old and diagnosed with lung cancer. Never smoked, never lived with anyone who smoked, never had friends who smoked. This campaign is design to show that no matter who you are, you can get lung cancer. Over 40% of those 160,000 people have never smoked or quit many years before!! Get your facts straight before post to your site. You started off wonderful but one line makes the whole post wrong. This is NOT and antismoking campaign with scare tactics. It's to promote awareness and sympathy for anyone with lung cancer. Cat lovers, hipsters, and all the other types of people took offense.

  13. Betsy says – reply to this


    And they let you out of the cage to influence public perception?

  14. 14

    My wife of thirty years lost her life to lung cancer. She never smoked. All of the treatment she received was predicated on the fact she was a smoker. Her life was distilled to "smoker" to fill out the statistical model. Environment, nutrition, and lifestyle are factors in determining susceptibility.

  15. 15

    Successful internet marketing is all about planning. Before you begin your next online campaign it is vitally important that you figure out your approach, final goal and budget