A source close to the situation explained:
This advertising campaign should get the attention of just about anyone who comes into contact with it.
Mysterious posters popping up in major cities around the United States declare that hipsters, cat lovers, the genetically privileged and crazy old aunts "deserve to die."
Some are confused by the unusual posters, while others are downright offended. In reference to the "cat lovers" poster, one Chicago woman was quoted as saying, "I think that's very offensive to people who are animal lovers."
We imagine that's the point though. One quick look at the campaign's website URL reveals that NoOneDeservesToDie(.org)! While some are up in arms over the "offensive" nature of the campaign, they may not realize that its goal is to raise awareness for a deadly disease that "doesn't discriminate."
"Every year over 160,000 lives are lost to a deadly disease. They didn’t ask for it, but many people seem to think they deserved it. This disease doesn’t discriminate. It affects almost all of us and it’s showing no signs of slowing down. So, what is the killer? You’ll find out soon enough."
The countdown is on. A clock on the site is ticking down until midnight on Thursday when the mysterious killer will be revealed.
If you DO NOT want the big reveal to be SPOILED, do not read any further…
Sources point out that 158,592 Americans died from lung cancer in 2008, so the mysterious disease is most likely lung cancer.
If that's the case, we think this is a pretty clever approach to warning people about the dangers of smoking. If you're getting offended by somebody suggesting that a specific group of people deserve to die, imagine how your body feels when you smoking a cigarette.