BBC doesn't mess around when it comes to celebrity endorsements!
To help promote Nick Grimshaw's transition as the host of The Radio 1 Breakfast Show, One Direction's Harry Styles, Cheryl Cole and Rita Ora ALL appeared in this cheeky little commercial (above)!
Quick and cute! Just enough to get all of Brit out of bed in the morning!
Tags: cheryl cole, commercial, endorsement, harry styles, nick grimshaw, promo, rita ora, the breakfast show