He asked viewers to tweet something along the lines of, "OMG, Tracy Morgan passed out on stage at the Emmys. Turn on ABC right now!"
We thought it was a funny gag that commented on how social media has become such an active part of our daily lives, but his prank actually worked!
— Twitter TV (@twittertv) September 24, 2012
We bet there were a lot of confused people tuning in to ABC after that!
The best part of the bit was that the 30 Rock star remained on stage until he was finally carried off after about 10 minutes or so. LOL!
Now that's dedication!
[Image via ABC.]