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Ann Curry Is Coming Back To The Today Show To Save Ratings!

| Filed under: TV NewsMedia Minute

Will this move save The Today Show's failing ratings?

NBC sure hopes so!

The network has decided to have Ann Curry appear on its flagship morning news program more often as a correspondent.

She reported from the Syrian border on Monday morning and according to sources:

"She will be featured on a much more routine basis going forward … Fans of The Today Show let the network know they missed seeing Ann and the plan going forward is to use her more. Hopefully that might bolster the show's falling ratings."

Inneresting they are relying on her to boost the ratings after they blamed her for their decline in the first place…

As long as Ann is happy to do it, we are too and that sounds like the case. The show insider continued to explain:

"Ann is truly doing what she loves the most now, reporting from war-torn countries and bringing viewers stories of people that are affected by the destruction in the region … She certainly didn't like getting sacked from being the co-host, but Ann is making the best of the situation"

And we'd say she's in the best possible situation now. Not only is she doing what she loves, but she's in high demand to do it!

Who wants to be stuck behind a boring desk anyway?

So nice to see that Ann is getting the recognition from her employers that she deserves!

[Image via WENN.]

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31 comments to “Ann Curry Is Coming Back To The Today Show To Save Ratings!”

  1. Whoa says – reply to this


    1

    I wish ABC or CBS would have snapped up Ann! NBC and whomever is making the decisions over there needs to give their heads a shake. Matt Lauer is a DOUCHE!

  2. Ugh says – reply to this


    2

    I stopped watching the Today show when they went all tabloid news. Its supposed to be a serious news show. I come here for tabloid news. The today show has no credibility.

  3. chanel says – reply to this


    3

    Good news, now all they have to do is get rid of Matt Lauer. Ratings would go up and they would save money.



  4. 4

    Good for you Ann! Now give them hell and name your price.



  5. 5

    You bleeping idiots over at NBC, Ann was NEVER the issue. The problem is Matt. He is a sour puss and is no longer enjoyable to watch. Good for Ann. She is a professional and deserves to be a big time correspondent!!



  6. 6

    If NBC got rid of that talentless idiot the ratings would skyrocket….

  7. SURFDOG says – reply to this


    7

    THE TV SEWER PIPE CONVINCES ADVERTISERS SOMEBODY'S WATCHING THIS CRAP

    … THEY'RE NOT !!!!



  8. 8

    Get rid of Matt and you will save the ratings.

  9. clamrocks says – reply to this


    9

    Hey NBC ",No Body Cares",Ann I wish you could get out of your contract.,go to fox where you would be GREATLY RESPECTED..AND IF YOU WANTED TO BE IN SYRIA FOX WOULD HAVE YOUR BACK UNLIKE NBC WHO STUCK YOU THERE FOR EVIL REASONS..I MISS YOU BUT CAN NEVER GO BACK TO NBSHIT ,SEPT 11..SUCHHHHH DISRESPECT ALL THE WAY AROUND…

  10. aNNA HULTIN says – reply to this


    10

    they need to give Mr. Lauer his walking papers along with a few others..they really don't know what they are doing…I wish ann would have gone with another network…she is very talented…and NBC doesn't know how to deal with talent..they disrespect them…

  11. Shenli says – reply to this


    11

    Oh so now they need Ann to help w/the ratings?
    Oooo take a big gulp Bell, Capus & Lauer! Are you
    humbling yourselves yet? Doesn't help to toot your
    horns & rant & rave does it? Defensiveness merely
    shows your weaknesses & truth be told! How about
    you 3 going out to harms way instead of a classy
    woman? You 3 probably wouldn't be able to handle!
    Render Ann a true salary that she deserves - Lauer's!
    He is not worth his current salary! He was the darling
    of the show? The heart & soul of the show? Hahaha!
    What a muff! Be realistic guys; stop whining & dreaming!
    Be like Ann; professional, kind, humble, honest, a class act
    Who's serving/working quietly & effectively! Improve your
    attitude & man up!



  12. 12

    Hey, Matt. Karma is a bitch, isn't it. Serves you right. I hope Ann's return makes you as uncomfortable as you tried to make her feel before she left.

  13. teeter totter says – reply to this


    13

    Have not watched the show in years, when my computer was broken six weeks ago I watched GMA, it was pretty good for a morning show.

  14. Ann Zaffuto says – reply to this


    14

    Ann is tops in News, Matt has no talent, never did. I too think another News Media should scour up Ann. Leave the Today show to drown. I watched the Today Shoe faithfully since 1957 until Ann was "promoted" out.

  15. Buzz saw says – reply to this


    15

    I am so pleased that Ann is coming back! She illustrates class and confidence. And, she is always professional. The other 2 ladies just don't compare.

  16. Jada says – reply to this


    16
  17. SuzieQ says – reply to this


    17

    I quit watching the Today Show when Matt Lauer got Ann Curry fired. She added so much to the show and I truly enjoyed watching her. She is a true professional with such caring and compassion for others. She's a very sincere person. Matt Lauer should be sent out on the front lines and if they ever have again, "Where in the world is Matt Lauer?"….my comment is, "Who cares?!!!!"

  18. Nobody Fool says – reply to this


    18

    How do you expect viewers to return after the Today show publicly humiliated Ann Curry on national tv? Ann Curry is someone we all grew to admire and respect in the last 17 years on the show.Furthermore, she was the ONLY reason most viewers watched the show anyway.NBC/TS was so anxious to get rid of her from the show, and used her as a scapegoat for their low ratings.Now that the show's ratings are plummeting , the Today Show wants Ann Curry to return to help restore it to the top.Coincidence, November sweeps? Sounds like the TS is using her especially for the November sweeps even though their once loyal viewers KNEW Ann Curry was NEVER the root of it's failing ratings.Shame shame on you, the Today show. You are still being cruel to her even after the way you treated her this past June.Your once loyal viewers are not fooled by this latest NBC executive decision and will not be sucked in like a vaccuum with the latest mktg strategy. We will still vote with our remotes and stay abreast of Ann Curry's coverage using other forms of media just not the television one.We have not/nor will forget what you did to Ann Curry. She nor anyone deserved this type of public humiliation after giving the Today Show 15 years of well respected and professional reporting and anchoring.

  19. mistresninos says – reply to this


    19

    Ann: I wish you could get out the contract. Yes, I think it is evil that NBC sent you to Syria. I watched on NBC nightly news on Sunday and I pulled the video for Monday a.m. I cannot stomach to watch Matt big head and Savannah who? You are a serious journalist and your stories, charisma and professionalism are truly missed. Please, get out of the SICK NBC family as your contract expires. What the heck with that covenant not to compete? I thought you were not good for the ratings, so what do they have to worry about then?



  20. 20

    Ann: I wish you could get out the contract. Yes, I think it is evil that NBC sent you to Syria. I watched on NBC nightly news on Sunday and I pulled the video for Monday a.m. I cannot stomach to watch Matt big head and Savannah who? You are a serious journalist and your stories, charisma and professionalism are truly missed. Please, get out of the SICK NBC family as your contract expires. What the heck with that covenant not to compete? I thought you were not good for the ratings, so what do they have to worry about then?

  21. annfann says – reply to this


    21

    I wish she were on 60 Minutes.

  22. momma says – reply to this


    22

    who's getting the last laugh now - way to go Ann! Matt's the idiot who should go - he's soo full of himself I can't even watch him!

  23. TonyInLargo says – reply to this


    23

    I stopped watching the Today Show as soon as they ramrodded Ann Curry. She was the foremost reason why I watched the show in the first place. Ann Curry is classy, compassionate, professional and the best in her business that I'd ever seen. Then these idiots fired her unceremoniously. It almost makes me angry that she has accepted to come back to do reporting but, because she accepted, I'll watch her reports. She's got more class than everyone else on that show put together, ………..everyone.

  24. lucy says – reply to this


    24

    leaning toward a sitcom atmosphere with the hosts as characters

  25. mary t says – reply to this


    25

    Ann was never the problem and I stillwill not watch.

  26. john riley says – reply to this


    26

    I will start watching today again with ann coming back.Matt is two faced.I wish his wife would divorce him for the bad person he is,hard to trust a person that not true to his family.At least ann will be back just hope nothing happens to her,going in war torn countrys.Bet you couldn't get matt to do that.He would be a cry baby the whole time.Matt is way the ratings are going down.If you took a vote on ann and matt ann would win hands down.

  27. GetRidof Matt says – reply to this


    27

    Not good enough NBC. Good for Ann, but you need to get rid of Matt. I WILL NOT RETURN TO THE TODAY SHOW UNTIL MATT LAUER IS FIRED AND GIVEN A HORRID SEND OFF LIKE ANN GOT.

    Matt must go! Making a tiny step isn't good enough. At least it's a step in the right direction.

  28. Bill says – reply to this


    28

    I still don't like Ann. She was a suck-up and total phony. Glad they ditched her. The Today Show is totally irrelevant. If you want REAL facts and REAL news FOX is the go-to-place. NBC is in obama's pocket so deep they are playing pocket pool.

  29. Sharon says – reply to this


    29

    Re: LovesGossip – I agree whole heartly. Ann you are loved.

  30. andrew says – reply to this


    30

    We really miss Ann, she is great at whatever she does. You can really feel her passion in doing her job.

  31. carol says – reply to this


    31

    Im so glad Ann Curry is coming back to the show until i know she is i will not see the show.I watch her for years on the show shes so understanding with people love her.