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Ann Curry Firing Kills Today Show Ratings

| Filed under: TV News

Anne Curry Firing Kills Today Show Ratings

It looks like Ann Curry will have the last laugh after all!

The ratings came out today, and it was not a good morning for Today!

It seems that with the exception of the 2012 Olympics coverage, the show has been consistently beaten in the ratings by rival Good Morning America.

GMA has pulled ahead by over 800,000 viewers daily ever since Today fired co-anchor Ann Curry at the alleged insistence of anchor Matt Lauer.

NBC even hired Ann back as a "special correspondent" to try to mitigate the audience backlash, but it seems it was too little too late.

We guess Ann Curry's revenge is a dish best served while watching Good Morning America!

[Image via WENN.]

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39 comments to “Ann Curry Firing Kills Today Show Ratings”

  1. 1

    America loves Ann Curry! Fire Matt and Savannah

  2. Nancy B says – reply to this


    I hope Matt gets fired, he's a cheating pompous ass, Ann has so much class and I have so much respect for her. Hey Executives get Matt out of there people are sick of his pompous ways…..go home with your wife and kids and stay there we are sick of seeing your face on tv.

  3. 3

    I always had the Today show on but ever since they did that to Ann C I lost respect for the network. I have tuned into GMA and will stay there until they take Matt and Savannah off the air. Can't stand either one of them. Team Ann all the way.

  4. Gryffindor says – reply to this


    I will watch once Matt gets fired. And oh yeah, didn't the mother fucker cheat on his wife? What a loser. I love Ann Curry, she's not a pompous douche bag. No one likes Matt! Get it, Today?

  5. craver says – reply to this



  6. clamrock says – reply to this


    Ann was not hired back..nbc would not let her out of contract,she can't work anywhere else [extra rotten of nbc] she is stuck in syria because SHE LOVES IT THERE.No-Body-Cares..you disrespected 911 also.now i say this.your history ..Ann we love you and every news station is waiting to bring you onboard….

  7. 7

    What NBC seems unable to see but everyone else knows is the fact that the American public really dislikes Matt Lauer.

  8. 8

    Great to hear! Haven't watched it since the day Ann left..
    It's very lame now. Hope the end is in sight for them!

  9. Judy says – reply to this


    The Today Show is lucky that Ann Curry will appear on the show. She could of said no I won't appear if Matt is on. She is great. I bet that NBC is sorry they let her go. Never in a million years did they think they would get this kind of backlash from her fans. Ann Curry is a great sport. But now I am hook on GMA. So I really think that I will not return to The Today Show. At GMA it looks like everyone likes one another and seem to be good friends even when the show is over.

  10. chanel says – reply to this


    Time to clean house NBC. Get rid of Matt Lauer, his ex-mistress Natalie Morales, Savannah Guthrie, and only keep Al Roker. I will never look at Matt Lauer, Natalie Morales or Savannah Guthrie the same way after the way they got rid of Ann Curry. Switched to GMA and they seem genuine and seem to be team players, no egos on board. Whoever the genius was at the executive level that made the decision to axe Ann should go too.

  11. aNNA HULTIN says – reply to this


    I hope Mr. Lauer is put on a permanent vacation….NBC needs to clean house…starting at the top….I wish Ann would go to another station…Mr' Lauer is a pompous ass….if they had sent out a survey before getting rid of Ann..they would have never given Mr. Lauer 25 million…bad mistake…..

  12. 12

    It is unfortunate that Ann is stuck there, because I'm sure some other network is clawing to get her. She is a real pro!!! Suck it Matt!

  13. Cece says – reply to this


    I get that her termination was not handled well, but it is the PR mess that is hurting the ratings. She may be a great gal, but have always hated her as an anchor. Her "I'm so very interested face" and her breathy voice were terribly grating in interviews. I thought she was very clearly the weak link in that show. She was a lightweight.

    Again, she may be a wonderful person, but I thought she was ill-suited to the job.

  14. Kylie says – reply to this


    Tons of tv personalities have gotten moved around among various programs and channels and have failed to be renewed (even Katie Couric). But who the heck would want to hire one that has made such a public stink when it happens to her? Although she apparently has garnered some sympathy, she acted unprofessionally, and to me, that's the bottom line.

  15. 15

    The way and manner NBC handled Ann Curry was just disgusting. Do they think their audience is blind? I think having high ratings gave them a big head thinking they can treat her like a disposable plate after being on the Today show since 1997! People get fired and let go everyday but they could have least let her go the right way and out of her contract too where she can pursue her career. As for Matt Lauer? I like MANY can't stand to see his stuck up face every morning and his mistress Natalie Morales can go too. Rumor is that she gave birth to one of his kids! So I guess the hypocrite of Matt Lauer pulled a JOhn Edwards stunt too.

  16. Chris says – reply to this


    This WILL go down as the worst transition in television history. They were BRUTAL to her after 15 years of loyalty. They are getting exactly what they deserve. I was religiously for over 40 years. I have not watched once since June 28th when they forced her to resign on live television. The ratings are in freefall and someone's head should be on a platter. They took a 60 year morning institution and destroyed it in less than 5 minutes. Amazing.

  17. dianabbb says – reply to this


    Its always nice to see the good guys come out on top. You goofed when you let Ann go and kept Matt and his girlfriend Savannah get rid of these two. The GMA team is soooo much better and seem to really like each other unlike the Today show.

  18. 18

    No, make him work out his contract. Don't give him free money. Send him off to horrid boring places, make him do horrid things, don't give him good interviewees and let him quit.

  19. teeter totter says – reply to this


    I really like GMA when I watch from time to time, have not watched Today in years.

  20. meme says – reply to this


    GMA should hire Ann Curry and get even more viewers over the Today show.

  21. Shen Li says – reply to this


    Even w/Ann's short appearances, I have left Today completely! Not switching stations to try & catch Ann; ridiculous of Today & NBC! However, I'm still Team Ann! Today/NBC has poor management; including poor EP! Lauer & his cheerleaders & Bell all has to go - period! Very very devious; can't take heat from their devious ways &,ore especially, do they really think the viewers are stupid??? Never under estimate the viewers; remember w/o them YOU are nothing- zilt; period! Stay on vacation permanently & take Bell & your cheerleaders w/you, Lauer! We told you so!!

  22. Damian says – reply to this


    Way to go Ann—— Matt Lauer is a douche!

  23. 23

    I have not watched the Today Show since day Ann left. It was bullshit that they fired her.

  24. OrionRW says – reply to this


    Ann Curry has class and excellent journalistic skills. She was a threat to her superiors. They knew she can do their job and not break a sweat!

  25. 25

    I just love when Karma comes back to bite you in the ASS… NBC is the worst network out there, they act first and don't give a rats ass what the outcome is or who they piss off. It's like they have 2 year olds running the place.

  26. bob says – reply to this


    Nothing has made me any happier that Today has fallen in the ratings. I agree with the writer…………………..fire Matt and Savannah……..Matt Lauer is an ego maniac.

  27. 27

    I have NOT watched one minute of The Today show, since Ann was fired! I will NEVER watch it again! NBC and Matt Laurer are ASS HOLES

  28. 28

    The public should protest NBC to let Ann Curry out her contract NOW!!!

  29. Camp Gayvid says – reply to this


    Thank God- I got so sick of her nasal Asian-American accent. wah-wah-wah-wah like a duck.

  30. Team Curry says – reply to this


    Re: dianabbbRe: Chris – Very well stated, Chris! I will no longer watch the Yesterday Show as well. I watch GMA and I like it ok but too much entertainment news, still will not go back. And NBC should think about this, I find I don't watch the network as much. Being on a different channel in the morning, I see their commercials for the shows on their network and I like them. I was not only loyal to the today show but to the network! All that stopped the day Ann left. Clean house NBC!

  31. TotallyEndearingNOT says – reply to this


    Matt Lauer is a loser. Jim Bell is a bigger loser. Wonder if the biggest loser of them all, Steve Capus, still thinks his Mary Tyler Moore-bland and boring Savannah Guthrie, is still his totally endearing doll baby? Ann Curry is still on the A list while Matt's barely on the D list!

  32. madeline91 says – reply to this


    Re: Camp Gayvid – Being an Asian American myself, I find your statement unbelievably racist and distasteful. I hope you dont kiss your mother with that mouth. Shame on you.

  33. Susan says – reply to this


    Justice!!!! You go Ann. Matt Lauer is doomed!

  34. Sandra Sterling says – reply to this



  35. CHULAVIVA says – reply to this


    Ann curry was the last shred of journalistic integrity on that show…Have watched Today for 30 years and have seen it degerate from a serious source of national and international news to a pseudo celebrity magazine show with the hosts laughing,kidding and behaving in an unprofessional manner. I'm not sure what demographic they seem to be aiming for but those concerts are for kids. Kids are not viewers, they are at school…duh. Too many cooking segments, fashion, everything but hard serious new geared toward intelligent people. It also appears that the new format entices the viewer to avoid real news. When your headline is about Honey Boo Boo I'm gone.

  36. Arlene M McWilliams says – reply to this


    They sure didn't waste any time filling you position didn't yhyarlrne

  37. David M says – reply to this


    Ann was like a friend I looked forward to seeing every morning. I miss her and the show lost something important when they let her go.

  38. Ann'sALady says – reply to this


    The day that NBC let Ann go was totally mishandled! I could not believe how NBC acted like a spoiled child and throwing a melt down, in only giving her a few moments to say bye to her viewers! NBC shame on you for letting Ann go! Ann is very talented, caring, compassionate and thoughtful person. I looked forward to starting my day with Ann Curry. Thanks for ruining that! I changed to GMA the very next morning and I must say, I really enjoy watching GMA, and how they kid around and care for each other. NBC, you have lost my respect and I will not waste my time watching your show again. You need to eat crow and bring Ann back full time and fire Matt and Savannah. Savannah does not have a personality and Matt is a joke! Better yet, you need to let Ann out of her contract so GMA can hire her! GMA takes excellent care of their staff! Ann, you hold your head up high and hang in there! TEAM ANN ALL THE WAY! WE LOVE YOU ANN!

  39. sammy peterson says – reply to this


    Ann u are big after all that druma I thought u was through I watch abc since 80 I move to greenevill tn fr Maryland I am blk I tell lot stuff going on dwn here