When George Lucas said he was retiring, we didn't realize how serious he was!
Well, someone at Disney was paying attention! Chairman and CEO Robert A. Iger put 2 and 2 together and made 4.
As in a $4 b-b-billion with a "B" offer which George accepted! The Walt Disney Company is now the proud owner of LucasFilm Ltd.!
In his announcement this afternoon, Iger explains:
"Lucasfilm reflects the extraordinary passion, vision, and storytelling of its founder, George Lucas. This transaction combines a world-class portfolio of content including Star Wars, one of the greatest family entertainment franchises of all time, with Disney's unique and unparalleled creativity across multiple platforms, businesses, and markets to generate sustained growth and drive significant long-term value."
Um, we know we read between the lines a lot, but it sounded to us like he just said they're going to be making more Star Wars!
So what does George himself have to say about the transaction? What does he think about his saga in the hands of someone else? He says:
"For the past 35 years, one of my greatest pleasures has been to see Star Wars passed from one generation to the next. It's now time for me to pass Star Wars on to a new generation of filmmakers. I've always believed that Star Wars could live beyond me, and I thought it was important to set up the transition during my lifetime.
I'm confident that with Lucasfilm under the leadership of Kathleen Kennedy, and having a new home within the Disney organization, Star Wars will certainly live on and flourish for many generations to come. Disney's reach and experience give Lucasfilm the opportunity to blaze new trails in film, television, interactive media, theme parks, live entertainment, and consumer products."
OMG! They are talking more Star Wars! But do they mean Episode 7? Or more cartoons?
Either way, it's Disney, so you KNOW it's going to be BIG!
[Image via Ramey Pix.]
Tags: business, buys, ceo, chairman, disney, george lucas, lucasfilm, robert iger, star wars