We had a feeling that this one may have taken things a little bit too far!
In response, the band has swiftly pulled it from YouTube…and taken to their website to write a heartfelt apology for the offensive imagery!
The letter reads:
"As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.
- No Doubt"
Well, we really have to hand it to them for taking full responsibility here!
We can't imagine how experts would have given them the A-Okay on the video's content, given the amount of backlash it immediately incited, but what's important is that they recognized that they were wrong and took the proper steps to remedy that!
Thanks for doing the right thing, guys!
What do U think?? Did Gwen and the gang handle the controversy properly??
[Image via WENN.]