Maybe there is such a thing as bad press?
Despite being talked about around the world - Lindsay Lohan's much ballyhooed Lifetime film Liz & Dick drew only 3.5 million viewers.
That isn't even close to what Steel Magnolias pulled in back in October.
The portrayal of the infamous love affair between Elizabeth Taylor & Richard Burton was the fourth most watched original movie premiere - which SOUNDS impressive until one remembers the lack of made-for-tv movies these days.
The numbers averaged 1.3 million viewers in the 18-49 demographic and 1.3 million adults 25-54.
Despite being ridiculed and saddled with disappointing ratings, Lohan stayed brave and even tweeted:
Way to keep your head up, girl!
Tags: lifetime, lindsay lohan, liz and dick, million, ratings, three point five, viewers