We know something is coming at Sunday's VMAs...
...and now we have a better idea of exactly what that might be!
Who cares if the Today show has ratings that are circling the drain — Matt Lauer isn't about to miss his favorite show: Good Morning America!
Apparently it's true! Matt obsessively watches GMA as the Today show tanks in ratings. We're sure it's purely to understand why the rival ABC morning program continues to gain viewers while Today hemorrhages them!
"Matt has been obsessively watching Good Morning America, which he has recorded on his DVR on his television at his office. Matt watches because he just doesn't understand why GMA continues to beat the TODAY Show.”
It could be because they don't fire perfectly good and well-liked anchors for petty reasons over there. That could be it. You know, because your falling numbers kinda started right around when you had Ann Curry fired.
The source continues:
"Matt pays particular attention to the chemistry of the cast and focuses more on the first hour of the show, which tends to focus more on news and hard hitting interviews. Matt thought that once Robin Roberts went on medical leave, TODAY would resume first place in the ratings race, but that hasn't happened, and he just doesn't understand why. Matt takes this very personally."
Banking on the illness of an anchor to revive your ratings? That's pretty awful!
We also hear part of the reason why he's studying so hard is because his own job is on the line:
"News executive Alexandra Wallace has told NBC bosses she will have to replace Matt if the ratings continue to tank. The TODAY show has always been considered a cash cow for the network. It dominated the morning news ratings for years and brought in millions of dollars in ad revenue.
"But, if viewers continue preferring Good Morning America over the TODAY show, that revenue will decrease and cuts will have to be made."
Honestly, with all the bickering and posturing we hear about the behind-the-scenes situation over at Today, we wouldn't mind watching a crew of anchors that weren't faking friendship if that means Lauer had to leave.
Sounds like it's time to grow up, Matt! LOLz!
[Image via WENN.]