12 million at 12 o'clock has a pretty nice ring to it.
But The Hobbit went for the baker's dozen, grossing a record-breaking $13 million at its midnight screenings Thursday night!
Tolkien fans around the country took An Unexpected Journey, setting it on the path to breaking the December opening weekend record as well.
Thirteen million marks the most a December midnight release has ever made, only topping the previous record by The Lord Of The Rings: The Return Of The King.
So Peter Jackson, we're happy and sad for you!