Could this be shade?!
[Image via Instagram.]
Ah, 4/20! April 20th, the 20th of April!
What can we say about that day? Oh yeah, it's widely known as SMOKE WEED DAY! LOLz!
It's true! Of course it isn't recognized by the government, but the 20th day in April will forever be known as the day everyone has created an excuse (in addition to the ones they've already created) to smoke pot! So what better way to advertise your new movie that has loads to do with getting high than premiering a tie-in promotion??
That's right, if you missed it, check out the newest ad for This Is The End (above), starring Seth Rogen and James Franco and every other stoner celebrity ever! They were geniuses over in the promotion department, because they offered FREE MUNCHIES if you bought your tickets for the movie on 4/20!
They just know people are going to go see the flick just blazed beyond a doubt, so why not appeal to that??
To be honest, even if you don't smoke the deal was a good one! Popcorn can cost a ton of money at the movies!
Plus the movie looks HIGHlarious anyway! Clever!