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Tyler The Creator's Ad Campaign For Mountain Dew Is Stirring Up Some Serious Controversy!

| Filed under: Icky Icky PooYouTube

tyler creator gif

At this point, Tyler the Creator's name has essentially become synonymous with controversy.

The foul-mouthed rapper and his buddies from Odd Future have teamed up to put together an ad campaign for Mountain Dew, and the commercials are already being deemed both racist and sexist.

For some reason, we're not surprised considering both of those subjects seem to be common themes in his music.

The ads come in three parts, the first of which shows a goat beating on a female waitress after a Mountain Dew-enduced frenzy. But the clip that's drawing all of the criticism is the bizarre conclusion which shows the bruised and battered woman attempting to pick the culprit out of a police line-up.

The other suspects (who are played by Odd Future members) are all black, and while the attacker is an animal, he spits slang and threats at the white woman such as "Snitches get stitches" and "You better not snitch on a playa." Seriously, need we say more?

We're sure there's supposed to be some sort of joke in the fact that the assailant is a goat, but we're just not laughing, Tyler.

Making light of violence against women is already disgusting enough on its own, but then to take it a step further by enforcing racial stereotypes is just plain awful.

PepsiCo has since pulled the horribly offensive ad from YouTube, but we're pretty shocked it made it on the air in the first place.

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16 comments to “Tyler The Creator's Ad Campaign For Mountain Dew Is Stirring Up Some Serious Controversy!”

  1. 1

    Get your panties out of your twat!

  2. Zoe says – reply to this


    omg relax it's not that serious

  3. 3

    Again! Making us watch a commercial to watch a commercial. Stupid.

  4. Pssh says – reply to this


    They're a group. It's not like it is a bunch of black actors who were randomly placed together. Would it be racist if it was One Direction and a goat? Didn't think so.

  5. J-NEEDOLL says – reply to this


    This does not offend me and I am a woman. It isn't ROTFL funny, but the goat is kind of funny. It's television…..everyone knows television shouldn't be taken seriously unless you are watching the news. Tyler The Creator is awesome and smart so people get a life, your busting his ballz.

  6. TruthSpeaker says – reply to this


    Only people who have a sense of humor will laugh at it. Stop being so dramatic when this is actually pretty fkn funny. fkn loser

  7. LAME says – reply to this


    so a woman getting beat up by a goat is offensive? it's clearly a JOKE. and all of the black guys lined up are part of Tyler's rap group Odd Future. i don't think it's racist to hire your friends to do a commercial. please do some more research next time. thanks

  8. Just your average Joe says – reply to this


    I didn't think this was offensive but I also didn't think it was remotely funny

  9. BigBadWolf says – reply to this


    How is this racist? Most lineups are of Black Males or Mexican Males just look at the prison population. There in there normal place so how does this offend someone. An if this is deemed racist spend a week in prison all you here from blacks is When i get out i'm gunna beat my bitch usually because she has to pay the bills an can't afford to send him money for canteen. Mexicans are alot better about treating there women like shit because if you piss off a Latina you wont have one when you get out. This is just a funny ad fuck anyone who says its racist!!!!!!!!!!!!!

  10. Paola Edwards says – reply to this


    Someone's always bitching about something. Relax, take a joke.

  11. Katheryn says – reply to this


    Oh god. Everyone's gotta judge Tyler for being athiest. Ugh. You critics are stupid. Odd Future does shit to piss people off. How is this racist? There's both blacks and whites in this commercial, so I don't see why everyone's getting all butthurt about it. OFWGKTA til I OD. Deuces foo'.

  12. Derp derp101 says – reply to this


    Re: BigBadWolf – I'll agree that the video isn't racist. But, your comment right here definitely is lol. Grow a brain.

  13. Floggnaw says – reply to this


    Man some people are stupid. Tyler is black. Most of his friends/crew are black. Who cares? If it were all white people with the goat using the colloquialisms that white people use would we be in the same situation right now? I highly doubt it. And just because the goat beat up a female waitress it's sexist? From now on every time a male animal attacks a female it must be sexist then. You need to realize that it's not healthy to go crazy critical over stupid stuff like this. Focus more on equal rights instead of ripping apart a commercial that was meant to be funny.

  14. 14

    just plain STUPID. Not funny at all.

  15. 15

    I just really like talking goats. Funny!

  16. jaesyn1330 says – reply to this