But now we get it! It's a high concept commercial for Yeezus in which Scott does his best Christian Bale to explain Ye's artistic evolution.
And also to murder Kim Kardashian's BFF.
Ch-ch-check out the video (above) to see the NSFW commercial for the controversial new record.
It seems like everyone is threatening Jonathan Cheban with weapons these days! Guess he has that kind of face! LOLz!