What's long, hard, spray painted in gold, and thrusting it's way into our ear-canals later this Fall?
Katy Perry's new album, Prism, apparently!!
The perfectly peppy pop star shocked the world today by teaming up withthe Teamsters for the weirdest advertising campaign we've ever seen. There was a gold 18-wheeler cruising around El Lay all afternoon with KatKat's name, what must be the title of her next album, and its release date written on the side!!!
According to the giant gold phallus on wheels, LOLz, Prism is popping up on October 22!
Practically confirming the mysterious announcement herself, KP sent out this Twitter response to one of her adoring fans:
ZOMG, yes!!! That's less than three months away!!! If we weren't Wide Awake before, we certainly are now!
Katy just stumbled upon a wonderful new way of viral advertising, but it would've been waaaay cooler if she drove the rig herself!
[Image via Instagram.]
Tags: advertising, big rig truck, business blitz, katy perry, los angeles, music minute, new album, october 22, prism, truckers, wide awake