This is easily one of the coolest things we have ever done over the last 11 years!!!!
A lot of people quit their jobs when they get bored, but not Beyoncé!
Like a true queen, gurl decided to innovate instead, pushing the boundaries of how the music industry works!
"I didn’t want to release my music the way I’ve done it. I am bored with that. I feel like I am able to speak directly to my fans. There’s so much that gets between the music, the artist and the fans. I felt like I didn’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready and from me to my fans."
Yes! Pushing the envelope! We know fans are excited! It's like Christmas in, well, OK, December.
But what makes Beyoncé's move even more impressive is the 17 music videos that go along with the release! Why a music video for EVERY song? Bey explains:
"I see music. It’s more than just what I hear. When I’m connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they’re all connected to the music."
Well, Beyoncé may see music, but WE see magic. Because as near as we can tell, gurl just made a hit album appear out of thin air!
That's the kind of spell we can fall under!