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Alicia Keys Was Actually Dropped By BlackBerry After Sales Failed To Increase?

| Filed under: Tech TalkAlicia KeysBusiness Blitz

alicia keys blackberry leaving dumped


Guess that ending between Alicia Keys and BlackBerry wasn't so mutual after all!

It's been about a year since the smartphone company named the Girl On Fire songstress as its Global Creative Director and according to reports, Alicia failed to help the company get out of their slump.

And by their slump, we mean their descending sales!

In the company statement, they said:

"BlackBerry and Alicia Keys have completed our year-long collaboration. We thank Alicia for her many contributions including providing creative direction for the BlackBerry Keep Moving Project which attracted more than 40 million visits. We have enjoyed the opportunity to work with such an incredibly talented and passionate individual."

Ah, yes, the classic "It's not you, it's me" break-up line! But is Alicia really to blame??

The company has been going downhill since the launch of iPhones and Androids, and the launch of their BlackBerry Z10 failed to get smartphone users buzzing!

But in a sea of super competitive tech and phone companies, BlackBerry has failed to rise above the rest!

We wonder what's next for the tech company!

[Image via BauerGriffinOnline.]

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8 comments to “Alicia Keys Was Actually Dropped By BlackBerry After Sales Failed To Increase?”

  1. 1

    The dress makes her look like a gigantic turd.

  2. duilama says – reply to this


    For all honesty, what can she be creative about for a smart phone company? And by all means, it was just another bad expensive decision that not so smart company made. Now, this girl is not just on fire, she is fired!

  3. 3

    how could they think Alicia Keys would boost sales? someone didnt do their research.

  4. 4

    She is nasty!

  5. 5

    It would be hard to save a sinking ship. I hope Alicia got something out of the deal. Can't wait to hear more music from her.

  6. 6

    Re: LittleMouse – Why? She seems to me to be a very caring and classy lady. Nothing nasty about her.

  7. 7

    What is Blackberry?

  8. free says – reply to this


    Attracting 40 million extra views is not a failure in my book