This is so sad.
The American Hustle dreamboat is set to star in a revival of the classic The Elephant Man!
Bradley will play John Merrick, the title character whose severe disfigurement lands him in a freak show.
Brad had trouble being convincing as homely at the beginning of Limitless, so he'll have to really stretch his acting muscles in order to play deformed- especially since the role is traditionally played sans prosthetics!
Ch-ch-check out the pics (below) to see Bradley NOT hiding his hotness, in all his seksi glory on the red carpet!