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Scooter Braun Talks Letting Go Of Justin Bieber: "I Can't Baby Him"

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Justin Bieber has been going through a LOT of trouble lately, but he always has a strong team behind him.

But is that coming to an end?

His longtime manager Scooter Braun has only had support to give to the Biebs so far, but from his latest statements it sounds like he might be ready to cut the cord!

Talking about helping Justin through hard times, he told GQ magazine:

"It's the same as being with a kid growing up, as a parent. There is a point where you guide them and there's a point where you feel like you've planted enough seeds and you watch them make mistakes.

My responsibility is to always be there when they fall, always be there to help them get back up. But at some point I need to let them fail, because if they don't they're going to have no humanity."

To let everyone know just how hard it is to be the Biebs right now, Scooter revealed a very personal confession from Justin. He said:

"He said that people just assume the worst things about him before he does anything. He said 'I had a woman film me while I was sleeping, who I've never met before. She could have stabbed me, who knows what she could have done. And she was in the house and she filmed me. Instead of people saying how incredibly creepy that was, what an invasion of privacy, they are assuming I slept with her and she was a prostitute. I've got to deal with that. I'm 19 [and] every single day I've got to deal with stuff like that. People thinking I had a baby or thinking I spit on my fans, just assuming the absolute worst about me.'"

So how does Scooter advise the Biebs to handle these situations? Very carefully. He said:

"We've talked that sometimes he doesn't help himself because he's so angry about it. But no one really understands what he's living [through], only him. I think to help him get through that I have to hold him to a higher standard. I can't baby him, I can't tell him, 'You know what you deserve, to say f**k everybody, this is unfair.'

I can say 'There is only one way around this, either we quit and let you try and find a normal life or you realise that this is what this is and we’ve got to keep fighting. And you’re going to hate me some days because I’m going to say you can’t throw a punch. You want to go out there and you want to bash their heads in and say this isn’t fair; you want to say you don’t know me. But the only way you’re going to win them over is by being better than they are.'"

This is really good advice for someone in the public eye to follow. We really hope Justin is still listening.

[Image via Scooter Braun/Instagram.]

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12 comments to “Scooter Braun Talks Letting Go Of Justin Bieber: "I Can't Baby Him"”



  1. 1

    In other words, Justin isn't making as much money anymore, so I won't waste my time on him - I'll look for more lucrative acts. He is like a rat on a sinking ship.

  2. Yep says – reply to this


    2

    Re: rosebud99
    So he should…Bieber hasn't listened to him, and created a disaster. He is lucky he is still with Braun or Universal given all the stunts he's pulled, and the severe drop in revenues that have occured. He is not very profitable anymore. Biebs has lost his power.



  3. 3

    Re: Yep – I'm sure Braun, Usher and Universal knew right from the start that his career would be short. But they sure go their money's worth.

  4. Go the hell says – reply to this


    4

    he fucking brain dead idiot good for nothing ,coke head lying prick fuck him '
    he sucks he's the worse idiot in the industry beiber is way better off ,



  5. 5

    Okay, Justin, the reason no one was creeped out about that girl invading your privacy is because you invited her in. Sure, maybe you didn't expect her to video you…but she didn't break in. You invited a stranger to stay the night, after being seen at a brothel. That's asking for people to make assumptions.

  6. @v@ says – reply to this


    6

    I've seen the photo of him on the balcony with the loogie hanging out of his mouth on its way down. Denying what's right there in print makes people tend not to believe the random girl in his innocent room story, and lends a non credible air to the other stories. He's also been accused of spitting by his neighbor, a woman in a gym, the DJ.
    If you piss on people's leg and then tell them it's raining (also see fake retiring for attention anyone, then his new tune release promo maybe from T.O. jail video) then its all crocodile tears. Scooter is ultimately responsible for how Scooter got through the tough years. Bieber either has the brain to listen to his elders or he doesn't and will continue to reap consequences.

  7. @v@ says – reply to this


    7

    Scooter should be checking out new talent while little Justin is on his break.

  8. Jacki1 says – reply to this


    8

    JUSTIN: PLease listen to your agent…..You are so talented, and have so much more to offer. come on…Dont blow it. Do it for Jaxon at least. You will regret it if you dont. you dont want to be the next Vanilla Ice…

  9. Dhj says – reply to this


    9

    Re: @v@
    I think he's already moved on. It's just fulfilling responsibilities in terms of making sure he is ok, and managing the decline, trying to do what you can with what is left.

  10. Reality says – reply to this


    10

    Re: rosebud99
    It's business, but you can't deny Braun has looked after him, even when it didn't make sense to financially.
    Hell, even the Universal boss expressed concern.
    Don't forget it goes both ways: Universal is a subsidiary owned by Comcast, which is a publicly listed company. Shareholders put their retirement savings et al for investment purposes, and the company is required to pursue good returns on equity deployed, and good returns on incremental equity. This in turn provides profit to the bottom line, capital gains and dividends to shareholders. Bieber's "corporate culture" is not as immune from retail investors as one would imagine.

  11. NinjaGirl says – reply to this


    11

    There's no talk of letting JB go…just that he can't force JB to do something against his will which makes sense. I think Scooter knows what's best for his career - keep JB in the game for as long as possible ($$$$)

  12. @v@ says – reply to this


    12

    Re: Dhj – Justin's lucky, so far. Not many can retire forever in their teens should they desire. I hope once the dust settles that Justin checks out those organizations that help child stars cope with what's happened and how their lives have gotten to that point. 'Looking Ahead' and 'Bizparent' are just two of them. They have experience in the pitfalls that can hit a fast rush to young celebrity and can help point out and unravel things that came so fast that they took a toll. I don't think he's 'done' at all, as singers have more than one life i.e. Tina and many others. If he survives, he's still a lucky (and talented) kid.