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Sony Sells Its Waterproof Walkman INSIDE A Bottle Of Water! Say WHHAAAT?! See The Crazy Campaign HERE!!!

| Filed under: Tech TalkYouTubeChris EvansAmazing

water proof mp3 player sold in water bottles

This is SERIOUSLY cool!

Just over a year ago, Sony launched their AH-MAZING, completely waterproof mp3 player, the Walkman NWZ-W270, and now they've just embarked on one of the coolest marketing campaigns EVER!

The company decided to go directly to the people they thought would be buying it…

Swimmers!

BUT the coolest part is that they designed a vending machine for drinks and placed the mp3 player INSIDE a water bottle just to prove that the Walkman is actually waterproof!

How cool is that?!?!

Ch-ch-check out the AH-MAZE marketing campaign…AFTER THE JUMP!!!

Ten points to Sony & the ad agency DraftFCB for coming up with such an ingenious strategy!

We'd probably try it out if we saw this at our local pool!!

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2 comments to “Sony Sells Its Waterproof Walkman INSIDE A Bottle Of Water! Say WHHAAAT?! See The Crazy Campaign HERE!!!”



  1. 1

    There are already other underwater headphones on the market.
    Interesting marketing idea but who the hell would drink that water after headphones have been sitting in it?

  2. Walter says – reply to this


    2

    Glad to see that someone is actually seeing some Sony coolness.. It's a brand that's been shamefully overlooked recently and yet they keep on churning out awesome goodies.. I rediscovered them about two years ago and have gone a bit Sony crazy since. Camera, phone, Walkman, home theatre, ps3 and psp.. Loving all of it.. ;-)