What do you call a massive hit on a small scale? Well, you can call her anything that you like, but her name is Veronica!
The Veronica Mars movie is experimental in many ways, not the least of which is raising its budget from fans on Kickstarter.
The movie was also only released in 291 theaters in North America for its opening weekend, while being made available for rent at the same time.
And the film's biggest potential fans, its backers, were (mostly) able to download it free!
Despite all this working against them, Kristen Bell and the rest of the Neptune players were still able to pull in an impressive $2 million, with a location average of $6,945!
It doesn't sound like much, but compare that to the weekend's number one movie Mr. Peabody & Sherman which earned about $5,366 per theater.
And don't forget that $2 million was the entire Kickstarter goal for the film's entire budget! Not bad for three days!
[Image via Warner Bros.]
Tags: box office, business blitz, film flickers, kristen bell, movie, opening weekend, theaters, tv news, veronica mars