Talk about a brave new world!
Halt & Catch Fire — an '80s period drama about the early days of personal computing — is AMC's newest program, but it's perhaps more noteworthy because it's the first show in the history of TV to premiere on Tumblr!!
We've heard of TV shows premiering online before — see, for instance, Penny Dreadful — but on Tumblr? That's a new one!
You probz thought the site was mostly a place for sharing GIFs, but the company is hoping to take things in a new direction!
One Tumblr exec admitted:
“Tumblr is the biggest platform for social TV and destination for many of AMC’s most passionate fans… We’re excited to welcome Halt and Catch Fire and the rest of AMC’s lineup to the home of fandoms through Tumblr integration on AMC.com and to offer this first look at Halt and Catch Fire to our community.”
Halt & Catch Fire's first episode can be seen on Tumblr and AMC.com right now and up until May 31st, but won't be available on your boob-tube until June 1st.
Do U think we're a few years away from watching ALL of our shows on Tumblr or is this just a passing fad?
[Image via AMC.]
Tags: amc, halt and catch fire, online, penny dreadful, premiere, tech talk, tumblr, tv news