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The Backstreet Boys Are All Rockstars In A Swedish Warehouse? They're Totally Lager Than Life In This Overseas Commercial!

| Filed under: Music MinuteBackstreet Boys

The Backstreet Boys are certainly Larger Than Life in Sweden!

Or in Swedish terms, Lager Than Life. LOLz!

The hit boy band was featured in a commercial for a Swedish warehouse where they were paid a whopping $750k to sing their hit song with a few tweaks, thus Lager Than Life was created.

But what exactly does the Swedish word 'lager' translate to?

Warehouse — because they're in a warehouse, singing for a warehouse commercial, so that makes total sense, right?

The whole thing is kind of out of place, but hey, the guys still got it! Ha!

Ch-ch-check out their Swedish-fied hit, Lager than Life (above)!

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6 comments to “The Backstreet Boys Are All Rockstars In A Swedish Warehouse? They're Totally Lager Than Life In This Overseas Commercial!”

  1. filly says – reply to this


    1

    Goosebumps! They've still got it! (:



  2. 2

    This is so much :D Except why.. why does there have to be a girl "twerkin'" in the video? The boys got it all, still after all those years. No desperate woman in video needed, thank you.

  3. Thea says – reply to this


    3

    LAGER is the word for a place to pack stuff, like a garage or a stock :)
    /Swedish Thea

  4. cool says – reply to this


    4

    This is awesome! I love BSB and now know a new Swedish word "Lager"..The more you know with bsb <3



  5. 5

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  6. Browneylicious says – reply to this


    6

    These are the once and future loves of my life. BSB forever. Love the moves and the creativity behind the shoot.