The rep told People:
The Backstreet Boys are certainly Larger Than Life in Sweden!
Or in Swedish terms, Lager Than Life. LOLz!
The hit boy band was featured in a commercial for a Swedish warehouse where they were paid a whopping $750k to sing their hit song with a few tweaks, thus Lager Than Life was created.
But what exactly does the Swedish word 'lager' translate to?
Warehouse — because they're in a warehouse, singing for a warehouse commercial, so that makes total sense, right?
The whole thing is kind of out of place, but hey, the guys still got it! Ha!
Ch-ch-check out their Swedish-fied hit, Lager than Life (above)!