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Blake Lively Debuts Her Lifestyle Site With Editor's Letter Explaining Just What 'Preserve' Will Be!

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blake lively preserve debut letter to editor

It's here! It's here!

Baby GOOP is here!

LOLz! We kid, we kid, but seriously, Blake Lively's new lifestyle site is here.

The former Gossip Girl star has debuted her new lifestyle site, Preserve, with a personal editor's letter explaining her goals and hopes for the site.

It's too early to tell if she'll receive the same backlash Gwyneth Paltrow has gotten over GOOP, but alas, here is her letter:

"Sitting down to write this editor’s letter has been the hardest thing I've done yet on my Preserve journey. I’m more intimidated than I should probably admit. I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat.

I am hungry, though… not just for enchiladas.

I'm hungry for experience.

I'm comfortable with the knowledge that I'm not a teacher, but rather, a student. I don't do any one thing perfectly. I do a lot of things though. Some well, some not-so-well.

I've been fortunate enough to travel. I've been all over the world and all over this country. There's so much life teeming out of every pocket of this nation. There are people creating magic with their bare hands. Creating things which land at that amazing intersection between art and function.

I've found that when approached with a curious spirit, people are kind, they’re generous, they answer, if asked. They'll often open their doors and hearts and let you in. Because people with wisdom have stories to tell, and want them heard.

Everyone has a story to tell.

This idea is the cornerstone of Preserve.

So here at Preserve there are people, stories, essays, videos and goods which hopefully inspire your home, your style and your tongue. There's expensive stuff. Inexpensive stuff. And everything in between. But their value, is up to you. We may romanticize it, calling it treasure. What we're really saying is, we see worth on every level.

The function of Preserve is part magazine, part e-commerce hub, part philanthropic endeavor and above all, a place to showcase the power of imagination, ingenuity, quality, and above all, people.

Preserve is a creative space. A space which honors both tradition and innovation — a space which honors the future, while having a love affair with the past…

As for how we operate, we haven't looked at Preserve as a new website, but rather as a new street. A sort of greatest hits of "Main Street, USA". While the whole world races to keep up with technology, we tighten our laces, join the race, but our end goal is to preserve what's already there.

A pretty lofty goal, a pretty lofty statement, but a group of determined hearts behind it.

As I wrap up, I have to recognize who Preserve really is now, before we've met you. "Preserve" isn't me. It's a handful of the most dedicated, soulful, wise, patient people I've ever had the honor of working alongside. People who've filled the pages of this site with a force of passion, talent and integrity. I'm grateful for our countless late nights building a home out of pixels, light and imagination.

We have a true team at Preserve, one that I acknowledge and thank my lucky stars for more often than I tell them. Although we may be tight knit, there will be no one more influential to the direction of Preserve, than you.

We've created this space to multiply our experiences. So Preserve.us isn't just the U.S. It's all of us.

With excitement and sincerity,

Blake"

So, has she caught your interest???

[Image via Preserve.]

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2 comments to “Blake Lively Debuts Her Lifestyle Site With Editor's Letter Explaining Just What 'Preserve' Will Be!”

  1. Rva says – reply to this


    1

    Nope. Boring

  2. Lindsey says – reply to this


    2

    I really thought her website would have been… well, not like it is. It's boring! I liked her in Gossip Girl and I honestly thought her site would have been very bright and fun, but it's dark and there's not much content even on the website yet. The shop section is also very expensive, which definitely misses the target with girls who loved her from Gossip Girl. The cheapest thing is a $7.00 bottle of ketchup, but that's expensive for ketchup! I really think a lot of people, like me, would have thought it would be a fun, girly space. I will check back with the website when it's more established, because as of now, it's not for me.