Sex sells, right?!
So when Nestlé Fitness decided to raise a point during National Breast Cancer Awareness Month with the hashtag "CheckYourSelfie," they knew bold was the only way to go.
Cue a beautiful woman with a hidden camera in her hot pink bra — just to see how many wandering eyeballs are drawn to boobies on a daily basis!
[ Video: Sara Bareilles & Cyndi Lauper Team Up For Cancer Awareness ]
We'll give you a hint at how many people starred - EVERYONE!
Basically, a friendly reminder that if strangers are checking you out, you might as well get regular breast exams.
Ch-ch-check out the eyebrow raising video on awareness (below)!
Tags: boobs, charity, checkyourselfie, gifs, national breast cancer awareness month, nestle, silly!