Kraft Foods is a brand many people know and love. They're the world leader in Sponge Bob-shaped mac and cheese and they're just wonderful.
Though now Kraft is under fire for altering the recipe of one of its acquired company's best selling products!
They've changed the chocolate in Cadbury Creme Eggs!!
[ Related: Girl Scouts Releasing THREE New Cookie Flavors! ]
The worst part is they basically did it in secret!
Cadbury Eggs are no longer made with Dairy Milk shells but are now made from a standard cocoa mix chocolate.
A spokesman for Kraft said:
"It's no longer Dairy Milk. It's similar, but not exactly Diary Milk. We tested the new one with consumers. It was found to be the best one for the Creme Egg, which is why we've used it this year.
The Creme Egg has never been called the Cadbury's Dairy Milk Creme Egg. We have never played on the fact that Dairy Milk chocolate was used."
Yeah, but that doesn't matter. The whole point is now the chocolate tastes "cheap" according to some Creme egg enthusiasts.
We can only assume they're using cheaper chocolate to cut costs.
Why else wouldn't they celebrate their "superior new flavor!" or something like that, hmm??
Because they probably know it's cheap tasting and they've ruined a classic.
Bad news for fans!
Tags: business blitz, cadbury creme egg, cadury, cheap, classic, company, creme egg, eggs, food, foods, products, recipe, sad sad, secret