Listen, we have nothing against S&M — but we DO have things against putting a ball gag in a tongue's tiny mouth.
Domino's has a rep for having pizza that doesn't cost very much, so we can understand why the chain would always be on the lookout for a great ad campaign to make people want this pizza if everyone just sees it as "cheap!"
But an Israeli ad for Domino's Sriracha pizza doesn't really make the pizza all that appeasing with this piece pitched by the McCann Erickson Agency…
Here's what the text at the bottom of the ad says:
"You're going to suffer and enjoy every moment"
[ Related: Domino's Fried Chicken Crust Pizza Is Happening! Does This Look Delicious Or Disgusting?? ]
A spokesperson for the Domino's company, however, claims that the ad never ran, and that it was actually leaked online. Although it was most definitely a real ad!
Here's what Tim McIntyre said:
"It's real. The ad was created and pitched by an agency to the independent franchise in Israel. It never ‘officially' appeared anywhere, because it was ill-advised, unfunny and not brand-appropriate. In a word, it was stupid…[The ad is] being presented as something that actually ran in Israeli media. It did not."
The funniest comments by this spokesman however was his reaction when he first saw the ad! Even he couldn't ignore the Fifty Shades of Grey similarities!
"When I first saw it myself, I thought it was a parody, just in time for the premiere of Fifty Shades of Grey. I'm still shaking my head."
So is the rest of the world!
Good call on pulling this before it actually ran! Too bad that decision wasn't made before this ad was created!
That could've saved everybody a lot of time and money! And it could've saved our eyes from ever having to see this, ha!
Tags: ad, ad campaigns, bdsm, chain, cringe, domino, dominos, failed, fast food, israel, mccann erickson agency, pizza, sriracha pizza, tongue