This Super Bowl won't be having this commercial!
GoDaddy has pulled an ad from the big game after a number of critics complained about the fact that the commercial seems to be OK with people who have puppy mills and support other "inhumane breeding" practices.
The short commercial featured a lost puppy finding its way home only to discover its owner sold the pup on a GoDaddy website.
And the pup is then driven away by none other than Danica Patrick!
But the backlash must've been pretty huge because the commercial has already been pulled in anticipation of the big game, and GoDaddy definitely seemed to have BIG plans for this commercial!
[ Related: GoDaddy Needs Help Naming The Star Puppy Of Their Super Bowl Ad!! ]
However once animal rights groups like PETA got a hold of this - this spot really had no chance!
PETA even said, in reference to this commercial, that "anyone who sells a dog online is a callous jerk."
And we guess the CEO of GoDaddy did to as Blake Irving later tweeted:
"What should have been a fun and funny ad clearly missed the mark and we will not air it."
GoDaddy will be scrambling to replace the commercial with another one since they've already paid for the ad, although we're not sure what they'll eventually choose.
However we have a feeling that the website is going to survive!
Tags: ad, ad campaigns, animal, business blitz, cries, cruelty, danica patrick, dog, godaddy, lost, online, outrage, peta, pulls, selling, super bowl