Krispy Kreme messed up pretty bad when they abbreviated an event's name.
It was "Krispy Kreme Klub Wednesday," which they shortened to simply KKK Wednesday.
Yup, just bring your pointy hood and all your hate on Wednesday and enjoy some donuts, but only the white
power powdered ones.
Obviously they weren't supporting the KKK. The store was in the UK so they likely didn't even know what that stands for in America.
They released a very Britishy apology that said:
"Krispy Kreme apologises unreservedly for the inappropriate name of a customer promotion at one of our stores. This promotion was never intended to cause offence. All material has been withdrawn and an internal investigation is currently underway."
We understand how spelling "club" with a "k" makes sense because of their brand, but hopefully after this, they'll stop abbreviating it.
[ Related: One Year Supply Of Burgers & Fries For Only $150?! ]
Last thing they need is a bunch of racists & bigots showing up in white robes and hoods on Wednesdays.
We're sure that wouldn't be very good for business. LOLz!
[Image via Facebook.]
Tags: anglophilia, apology, brand, business, event, fast food, hate, inappropriate, messed up, mistake, name, store, uk