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EXCLUSIVE! Simon Cowell & Ricky Martin Dish On Why La Banda Will Be So Important — And How It Will Affect The Future Of One Direction!

| Filed under: TV NewsExclusives!LatinoliciousMusic MinuteRicky MartinSimon CowellPerezTVOne Direction

Ricky Martin and Simon Cowell are on the hunt for the next great boy band!

But unlike The X Factor, where Simon found the boys of One Direction, La Banda is going specifically for an all-Latino supergroup!

Ch-ch-check out the EXCLUSIVE video (above) to hear why Simon thinks the time is right for a Latino boy band, what makes 1D so successful, and what he'll be looking for in rising talents!

[ Related: Find Out Where YOU Can Audition For La Banda HERE! ]

Then make sure to watch (below) as Ricky shares with us why this new group will make a real cultural impact, why social media is important to new artists, and what it will take to audition for La Banda!

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