TGIF just became a whole lot more meaningful!
The worldwide music industry has just switched the global release of new music day from Tuesday to Friday, and the move is making sound waves all across the world!
The shift was announced this past Thursday by the International Federation of the Phonographic Industry who explained that the decision has been in the works since last year and that this latest change will be in effect by this summer!
So basically really soon!!!
And their hope is it will "re-ignite excitement and a sense of occasion around the release of new music."
[ Related: Adele's Latest Milestone — 21 Has Been On The Billboard 200 Chart For Four Years Straight! ]
Here's what the CEO of that organization Frances Moore said in a statement:
"Music fans live in the digital world of today. Their love for new music doesn't recognize national borders. They want music when it's available on the Internet – not when it's ready to be released in their country. An aligned global release day puts an end to the frustration of not being able to access releases in their country when the music is available in another country."
And here's what RIAA chairman and CEO Cary Sherman wrote in a statement:
"More than ever, the music industry has become global, and we represent international companies marketing international acts in multiple markets. Geographic lines are often irrelevant to digital marketing strategies and fans' expectations of instant access to their favorite music. This change will be good for fans and good for the business."
However, despite the support of this initiative by groups like the Music Business Association, Spotify, and others — some are not as excited by these moves.
Martin Mills, of the Beggars Group, recently said:
"It astounds me that the major labels are not listening to their customers, their interface with their artists' fans. I fear their consultation has been a charade, and the market leaders were always going to push this through. I fear this move will also lead to a market in which the mainstream dominates, and the niche, which can be tomorrow's mainstream, is further marginalized. I fear it will further cement the dominance of the few – and that that is exactly what it is intended to do."
Mills may definitely has a point somewhere in there, but we're not completely sure how making the release of music happen on a Friday instead of a Tuesday is cementing the mainstream's dominance.
But we do know a lot more people will be watching new movies AND listening to new music on Fridays!
Maybe they'll even do both at the same time, ha!!!
Tags: business blitz, date, day, end of the week, friday, gifs, global, industry, international federation of the phonographic industry, music, music minute, new, release