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Gwyneth Paltrow Wants Her Kids To Take Over Goop When They Get Older!

| Filed under: Gwyneth PaltrowBusiness BlitzPerezcious Parenting

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Gwyneth Paltrow has built a very successful Goop-y empire, and she wants her kids to take over when they grow up!

The actress recently talked about 10-year-old Apple and 8-year-old Moses, and her plans for the biz, explaining:

"I very much want Goop to be its own standalone brand. I know at this point it's inextricably me but we are a team of amazing people who bring incredible ideas to the site — it's not only me. My dream would be that in 20 years people would sort of recollect that I had something to do with it…and my involvement would be less essential. I never wanted to do a proprietary brand. I wanted it to be its own thing that my children can run one day if they want to!"

[ Related: Gwyneth Paltrow Will ONLY Listen To Beyoncé's Music When She's Working Out! ]

Why would they not want to?! It's a great idea!

Gwyneth also tried to clear up some misconceptions about Goop, explaining what it's really all about! She said:

"I was a fool. I had no idea what I was getting myself into. But I have to say, it's been incredibly rewarding and I learn so much every day. And we're in a really exciting time in the business right now. It's amazing to be the creative force and also to understand what's going on on the fiscal side and with raising money and all of that. It's very challenging. We're always trying to improve. I think that there is sometimes some miscommunication. We aren't a super luxury site, but we're aspirational. We have things on there that cost $40, [and] we have things on there that cost $500. I think sometimes that some of the criticism that Goop gets is because people haven't actually gone to the site and looked around to see what we actually are."

That kind of puts a new spin on things! Does it change your opinion of Goop at all???

[Image via WENN.]

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