This new challenge will not only benefit New York Collaborates for Autism, but will provide hopefuls an excuse to finally smooch those they've been pining for. It is for charity after all, right? (And Twizzler's profit?)
Need a visual representation to see how it works? In the video (below) we have a hungry Kathie Lee Gifford aggressively chomping down her Twizzler end to snack on a frightened Matt Lauer's lips:
Seems like Kath has been wanting to do that for a while!
Do YOU think the Twizzler Challenge will take off just like the ALS Ice Bucket Challenge did? We hope so, it's for a good cause — regardless if it seems sponsored by a giant candy brand! Whatever works!