And we're at such a loss of words, we're going to let Miz Teigen tell you what went down:
Kathie Lee Gifford And Matt Lauer Kiss (Sort Of) To Raise Autism Awareness By Taking The Twizzler Challenge! Get A Room!
Get it, girl!
We fondly remember last summer's ALS Ice Bucket Challenge, where participants raised over $100 million dollars in ALS research.
Well, now there's a new challenge in town sponsored by Twizzlers in hopes of raising autism awareness!
The Twizzler Challenge invites two parties to snack on opposing ends of a Twizzler a la Lady and The Tramp until their lips meet in the middle — face sucking optional.
This new challenge will not only benefit New York Collaborates for Autism, but will provide hopefuls an excuse to finally smooch those they've been pining for. It is for charity after all, right? (And Twizzler's profit?)
Need a visual representation to see how it works? In the video (below) we have a hungry Kathie Lee Gifford aggressively chomping down her Twizzler end to snack on a frightened Matt Lauer's lips:
Seems like Kath has been wanting to do that for a while!
Do YOU think the Twizzler Challenge will take off just like the ALS Ice Bucket Challenge did? We hope so, it's for a good cause — regardless if it seems sponsored by a giant candy brand! Whatever works!