He's earning rave reviews for his latest album — but breaking records ALREADY?
Kendrick Lamar's album To Pimp A Butterfly is being hailed by music critics as modern day masterpiece, and that critical success is backed up by a lot of commercial success already!
The rapper's album broke a record for Spotify as it was streamed by 9.6 million people in only one day when it was released on Spotify this past Monday.
That's the most streams in a single day for an album EVER in the history of the online streaming music program!
[ Related: Kendrick Lamar Finally Reveals His New Album Cover And Title! ]
The previous record holder was Michael Buble who had dominated Spotify around Christmas with his album Christmas back in 2014 but that record is no mo'!
Listening to Kendrick's album, it's obvious this young man is destined for continued greatness!
And the numbers on Spotify seem to be definitely backing that notion up!!!
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