United Airlines won't be living this down for a while.
It Looks Like The Kardashians Couldn't Keep Up With Diane Sawyer — The About Bruce Jenner Special Did NOT Bring In The Ratings!
It's a good thing they're not doing this for the ratings!
However, America was apparently more interested in hearing Diane's take on Bruce's transition, because E! only raked in about 2.9 million viewers on Sunday and 2.5 million viewers on Monday.
While those ratings aren't terrible, especially since the tenth season premiere also scored 2.5 million, compared to the 16.9 million who tuned in for ABC's coverage, it was almost as if the special was just a regular ol' episode.
Ratings aside, the episode itself was very empowering and informative, and we're glad that everyone in Bruce's family is being supportive of his transition.
You can catch Keeping Up with The Kardashians every Sunday at 9/8c on E!
(From Perez: Bruce stated in the interview with Diane Sawyer to use "he" and "him" so we will do so in our coverage until that changes.)
[Image via E! Entertainment.]
Tags: about bruce, bruce jenner, e!, keeping up with the kardashians, kendall jenner, khloe kardashian, kim kardashian, kourtney kardashian, kris jenner, kuwtk, kylie jenner, reality tv, scott disick, transgender