First we get a behind the scenes look at Madonna's newest video, but now the director is dishing deets about what it was like working on the shoot for Bitch, I'm Madonna.
The pop icon has worked with Jonas Akerlund a few different times over the past 17 years, enlisting his expertise for her 1998 hit Ray of Light, and this year's video for Ghosttown.
[ Related: Was Bitch I'm Madonna Better Than Bad Blood? ]
And the diva was able to recruit him for a second project off her Rebel Heart album: the star-studded video taking Tidal by storm!
The director-slash-drummer says that he just loves working with the singer, no matter how many times they team up:
"We've built trust between us through the years and she's one of those people who really gets the best out of you. She wants to do something great. Every time we do videos, we want to change the world. A lot of artists don't do that, but she does. She has that extra thing that makes her job worth it."
With a video that includes everybody – Nicki Minaj, Beyoncé, Miley Cyrus, Kanye West, Katy Perry, Rita Ora, Alexander Wang, and even Chris Rock — we imagine scheduling must've been ridiculous! Jonas explains there's a
science math behind it:
"It became almost mathematic figuring out how to shoot it. We had a detailed shotlist. We also rehearsed, which is rare for a music video."
And get this. They only had ONE NIGHT to film!
Juggling this many celebs at once is difficult enough, but factor in the fact that they had mere hours to shoot everything they needed and it seems impossible! But, the 49-year-old embraced the difficulty of the situation:
"It's always a challenge. Madonna is a celebrity enough for any music video. But with the nature of the song and the playfulness of it, we thought, 'Let's have some friends and family and go crazy with it!' Everyone was spread out and their time is tight, but the good news is we all love Madonna and everyone wants to be involved. That made it really fun and playful."
And while they were racing against the sunrise to get all the shots in, Jonas says the entire experience was an absolute blast:
"It was fun! That's the only way to do it really. But it was technical. Everybody needed to be on their place and do their job. Everyone had cues and everyone was ready. And when we left the shoot, we thought, ‘If the video feels half as good as we feel, then it's a home run.'"
We can't say we're surprised that everyone had a good time. Like, bitch, she's Madonna!
Tags: behind the scenes, bitch i'm madonna, gifs, jonas akerlund, madonna, music minute, music video