This is actually awesome!
Pretty soon, Homer Simpson won't be the only one who can crack open a Duff at the end of a long day! 20th Century Fox is joining the alcoholic beverage game, by developing an official brand for the famed beer from the hit animated series, The Simpsons.
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Now, Duff is no stranger to store shelves.
Beer distributors across the world have often tried to bottle The Simpsons' success by selling their own version of the popular fictional beverage, but the network made sure to shut them down.
By the beginning of next year, Fox will launch sales in Chile, which they plan to expand to more of South America and Europe.
The company is starting the drink in Chile because the country is the one with the highest amount of unofficial Duff bottles being sold. Fox's president of consumer products, Jeffrey Godsick, says it's a case of fighting fire with fire:
"Once you see enough piracy, you are faced with two choices. One is deciding to fight it, and the other is deciding to go out [into the market] with it."
In the US, you can currently purchased the brew at Universal's theme parks, but that's it… for now, anyway. Jeffrey says bringing the beer to the states is not out of the question:
"I think there's potential to have Duff everywhere in the world."
Fox is enlisting the help of British brewmaster Paul Farnsworth. And as for the taste, can you say caramel? Jeffrey gave a taste of what to expect:
"It's a premium lager. It's got a very good balance of flavor and refreshment to it. It's fairly deep golden in color. It's got a hint of fruit to it. It's got a caramel aromatic to it."
Sure, most people would probably predict the real-life version of Duff to be super watery and of poor quality, but it sounds like Fox is trying to make the highly-anticipated brand a tasty treat for The Simpsons fans, of legal drinking age of course!
Tags: alcohol, business blitz, duff beer, gifs, jeffrey godsick, paul farnsworth, the simpsons, tv news