This could become really big -- and it sounds horrifying.
[Image via Trey Songz/KeKe Palmer/Instagram.]
Jessica Alba must be ready for this all to blow over!
The starlet's eco-friendly and billion-dollar company, The Honest Company, came under fire in recent weeks for their sunscreen's lack of effectiveness!
So with all the backlash from customers, they finally decided to address the public.
Guess it was only time!
"The Honest Company is committed to providing safe and effective products, and we take all consumer feedback very seriously. Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration's (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA's highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours)."
And it continued:
"The number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at honest.com."
Seems like they don't want any more customers to be scared off from using their maybe-not-so-successful sunscreen, especially during summer!
But what do U think?? Are you buying it??
It's also interesting to note, Jess still has yet to respond to the scandal herself.
You'd think she'd want to stand by her own product, but who knows, she might just want to be keep it professional.
[Image via Jessica Alba/Instagram.]