Well, it looks like that strategy was counter-productive.
The View got hit where it hurts — in the piggy bank — when a few sponsors pulled their ads after host Joy Behar began cracking jokes about Miss Colorado's decision to wear scrubs and deliver a monologue about being a nurse during this year's Miss America pageant.
To get back on everyone's good side, the show decided to invite a bunch of nurses on the panel program to prove to audiences — and advertisers — everywhere just how much they love RNs!
Video: Watch Nicole Arbour Defend Her 'Dear Fat People' Video To The Ladies Of The View HERE!
Too bad it didn't work.
Three more companies have yanked their commercials during the show's slot, including Party City, Snuggle, and McCormick spices.
They join Johnson & Johnson and Eggland's Best, who paused their promotions on Thursday.
The spice corporation took to Facebook to explain its decision to back out of advertising during The View, writing:
Snuggle also shared a statement about the controversial comments, saying:
"Please join us in thanking and celebrating nurses for the critical role they play in our healthcare system."
Yikes. We're not really sure what else the producers can do to win back the love and support of their business partners, except maybe make sure the hosts stop insulting the people who work exhausting, difficult, and very noble professions.
[Image via ABC.]
Tags: business blitz, controversy, joy behar, kelly johnson, miss america, miss colorado, pageantry, the view, tv news