Way. To. Slay.
Adele not only broke YouTube and digital sales records for her highly anticipated album, but it appears that the British singer is dominating on Spotify as well.
Sources noted that within the first 24 hours, Hello received over 4 million plays on the listening app, with 1.88 million plays in the United States alone. WHOA!
Related: Adele Graces The Cover Of i-D Magazine
In the United Kingdom, the hit shattered another record with 673,000 plays within the first day. It's a good time to be Adele.
Are we REALLY shocked that she's broken ANOTHER record though?? Nothing like a 3 year hiatus to be the ultimate marketing strategy.
Ch-ch-check out Hello's record breaking numbers on Spotify for yourself (below)!
[Image via Mario Mitsis/WENN.]
Tags: adele, music minute, spotify, youtube