Actor Mark Ruffalo is encouraging men to be proactive about their health by joining the #InTheNipOfTime campaign by One For The Boys.
The movement — which focuses on increasing awareness of male breast cancer — has honed support from multiple celebs including Samuel L. Jackson who is a spokesperson for the cause.
Related: Celebrities Who Battled Breast Cancer
According to the organization, over 70 men a year die a year of breast cancer. In a PSA for the campaign, the Avengers star shared:
"Men don't just get man boobs, they can get breast cancer too, so when you're thinking about copping a feel, cop a feel of yourself. Don't be the strong, silent type. If unsure, say something."
But Jackson doesn't just talk the talk, the 66-year-old also took to social media to flash a little nipple and encourage others to do the same:
We love the cause, but we have to admit we were a little shocked by the close up!! LOLz!
Catching on, Ruffalo snapped his own shirtless pic (above) captioned:
"Men get breast cancer too. I'm supporting @One4TheBoys #InTheNipOfTime campaign. Learn more:http://www.onefortheboys.com"
They must be doing something right — we're all listening!
[Image via Instagram/WENN.]
Tags: boobs, cancer, health, mark ruffalo, samuel l. jackson